WOW Beverages On-Trade Channel Manager, Mr Muniu Mucheru (left) with Royal Unibrew Country Manager Patrick Gathara toast to the launch of Faxe Beer in Kenya at activation at Atlantis Pub, Nairobi.
Local beverages marketing company WOW Beverages has entered the beer mass market in a new partnership to distribute Faxe Beer.
WOW Beverages will market and distribute the canned beer manufactured by Royal Unibrew – Denmark’s second largest brewer.
WOW Beverages Chief Executive Officer Chris Lucas said in a statement the new partnership will bolster the firm’s business line and will enable it to meet a growing demand for international beer brands.
“This partnership is a strategic step towards the growth of our beer category and goes a long way in our broader strategy of offering a complete portfolio of brands across the consumer chain,” said Mr Lucas.
The deal will enable Royal Unibrew to benefit from WOW Beverages’ market footprint in the country.
“We were looking for a company with a robust and extensive national distribution network to enable us to serve our Kenyan consumers nationwide,” said Royal Unibrew Country Manager Patrick Gathara.
Faxe beer portfolio includes Faxe Stout, Faxe 10% and Faxe Premium available in 500ml cans.