Naivas to unveil shopping app in expansions

Local retailer Naivas Supermarkets will unveil a mobile shopping application in October to spur growth, the retail business development manager Willy Kimani has said.

Speaking to the Star, Kimani said the retailer’s portal was marred with excess fraud and could not generate revenue hence the need to close it down for upgrading.

“We have now partnered with local banks that will directly approve transactions and help in mitigating online fraud” he said. The Nakumatt website and online shopping portal have been inactive for most of this year.

The retailer with 40 stores across the country as at December last year has also partnered with a local transport firm to boost its delivery services once goods are ordered on its digital platforms.

Naivas expects to draw at least five per cent of its revenue from the digital platforms once they become active.

If implemented, the supermarket will be the first to roll out a mobile application in the country.


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