Mombasa tea auction set to go digital after Sh15om deal signed

The East African Tea Trade Association has signed a Sh150 million agreement with Trade Mark East Africa to automate tea trading at the Mombasa weekly auction.

The automation of the 60-year-old auction, expected to be complete within a year. Trade Mark (TMEA) will provide the funds.

This is expected to enhance transparency in the trading process at the auction and reduce the cycle by about 65 per cent, from the current 45 to 60 days to less than a month.

The reduction in the trading period will ensure farmers receive timely payments, removing the need to take loans to finance farming operations.

Simplify auction

“This portal will simplify the tea auction with the added benefit of increasing transparency and thus gaining stakeholder confidence in the auction,” said the association’s chairperson, Mr Nicholas Munyi, during the signing ceremony in Nairobi, Thursday.

Players at the tea auction have been accused of colluding to fix prices, denying small-scale tea farmers their deserved earnings. But small-scale tea farmers, through their factories, will now be able to connect to the auction and follow trading on real-time basis.

“Once fully implemented, the platform will ensure that stakeholders of the tea auction, including farmers, buyers and sellers receive real-time information on what is happening on the auction bourse, which will boost confidence in the process,” said EATTA managing director Edward Mudibo.

TMEA chief executive Frank Matsaert said tea, which is a major foreign exchange earner for the country, will, going forward, reach the breakfast tables across the world in an efficient and cost effective system.

“The farmers working hard on their farms will regain confidence in the trading process as a result of the transparency and accountability the system will give,” said Mr Matsaert.

The automation is set to shorten the pre-auction, auction and post-auction stages, significantly creating the potential for increased frequency in trading volumes.

Players also expect the system to improve visibility of the trading process as non-auction actors will be brought into the auction through information access by use of messaging alerts.

The automation is also expected to result in 15 per cent reduction in the cost incurred by producers in the financing of an entire trading cycle and 15 per cent increase in the volume as well as value of tea traded through the system.

The Mombasa trade is the world’s biggest auction for black tea and handles about 75 per cent of tea exported through the port of Mombasa.

It includes shipments from Burundi, Rwanda, Uganda, Democratic Republic of Congo, Tanzania, Ethiopia, Malawi, Madagascar and Mozambique. It handled 358.6 million kilogrammes of tea in 2015.

Trade barriers

Tea exports earned Kenya Sh125 billion in the same year, contributing four per cent to the country’s gross domestic product (GDP).

The automation is in line with the East African governments’ trade facilitation initiatives that focus on reducing barriers to trade.

[email protected]

Safaricom woos SMEs with new Internet data plan

Nock starts search for CEO to replace Hassan-Athmani