Kenya will join a UN-led programme that helps promote entrepreneurship by building capacity of small businesses around the globe.
The official launch of the Empretec programme was in Nairobi, in the presence of UNCTAD secretary general, Mukhisa Kituyi, minister of Industry, Trade and Cooperatives Adan Mohamed, and Jack Ma, UNCTAD Special Advisor for Youth Entrepreneurship and Small Business and a UN Sustainable Development Goals Advocate, the founder and executive chairman of Alibaba Group.
Ma urged employers to hire more women, and take keen interest in employees aged under 30. He said women are more co-operative, and care for others.
“If you want your company to be successful, hire female workers. Women think about others more than themselves,” he said. Ma said the reason is a woman’s emotional intelligence which allows them to be more thoughtful about their jobs and roles. This is in comparison to some men who are very straightforward with what they want to get from a job which is usually a raise or a promotion. He also urged African nations to focus on using the internet to market their products because in future, everything will be on the internet. Kituyi said UNCTAD will send over 800 Africans to China to learn the Alibaba retail model .