WU18 opens door for sport business, declares Muthee

Following a successful IAAF World Under-18 Championships, Local Organising Committee (LOC) chief executive officer, Mwangi Muthee, believes the country is still sleeping on a huge sports business opportunity despite being a power-house in athletics.
“All along we have done well in athletics and we lacked someone to take advantage of the opportunity to tap into the business. The championships confirmed that it is indeed possible,” he said.
He observed that the event proved sports business can thrive in Kenya, owing to the large turnout witnessed. “It was a huge success in the history of Kenyan sport. Even the IAAF themselves admitted the turnout was a record in a championships ever organised for the category,” he said.
“That clearly showed that business of sport can do very well in Kenya because already, there is support from the fans through a well planned event.”
Athletics Kenya (AK) president Jack Tuwei said the success of the event was through concerted efforts from all the stakeholders. He said there is no reason why another IAAF Daimond League should not be brought Africa.
Currently, Morocco is the only African country hosting a Diamond League event. “There is no reason why an event organiser for any Diamond League should worry about sport business in Kenya. We are going to bid for any event and I think we have earned respect from IAAF more than before,” Tuwei said.

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