Competition in the local sports betting industry is set to intensify with the entry of Dafabet International.
The sports betting platform, owned by Philippines-based betting firm Emphasis Service Ltd (ESL), yesterday announced it is now available in the Kenyan market.
Director of Retail and Regional operations Louis Watts said the move was an important milestone for the company’s Africa expansion plan, with Kenya as the launching pad.
“We are looking to expand throughout the African continent and it was important that our first initiative was to establish a major presence in Kenya – a market that is mature and respected, is sport betting-savvy and continues to be a growing sports betting market, thus giving us a stable base from which to grow,” said Mr Watts in a statement.
Dafabet joints an industry that has such players as Sportspesa, Betway, Betin and mCheza.
There are more than 23 companies licensed as operators of the new lucrative gambling business in Kenya today. A modest estimate puts prospective gamblers in the country at two million. The firm said it would offer subscribers of its service the opportunity to place bets on more than 30 international sports through SMS and desktops.
Its offering will include continuous live streaming of sports such as daily live UK Greyhound racing.
Dafabet will also offer customers “cash-outs” that will allow users to cash-out their bets anytime as well as “in-play” betting, allowing players to bet during the game up to the last minute.
“What is important to note is that Dafabet in Kenya is not a distant, offshore entity. From Day 1, Dafabet Kenya will be local. Its product offering will be tailored to the needs of Kenyan customers and most importantly the business will be run, operated and expanded and developed by Kenyan staff,” added Mr Watts.
Dafabet is known for its high-profile sponsorship in football and snooker, among other sports. Currently, it is the shirt sponsor of four professional football clubs – Sunderland and Burnley in the English Premier League, Blackburn Rovers in the English Championship and Celtic in the Scottish Premiership.