Nation Media Group launched new corporate values that aim to guide the company to success in a changing media environment.
Also the values seek to motivate employees to be more innovative and advance their skills to survive in the volatile industry.
The standards address issues surrounding consumer focus, integrity and trust.
Mr Joe Muganda, the chief executive officer, launched the principles on Saturday at Safari Park Hotel after leading the staff in team building activities.
“We have the ability to ensure that the new values will improve our company. We want to produce products that our consumers will love,” Mr Muganda said.
Similarly, human resource manager David Kiambi urged the staff to embrace the values because it is the only way the firm can achieve its objectives.