Airtel Kenya has introduced a voice package that will cut call charges from its subscribers to rival networks like Safaricom by a third to Sh2 per minute in an effort to tap new subscribers.
Airtel subscribers will be required to subscribe daily, weekly and monthly packages of Sh10, Sh50 and Sh150 respectively.
They will also be guaranteed 100 minutes daily or 3,000 monthly for calling within the Airtel network.
“We endeavour to keep giving our customers the very best products and services that will positively impact their lives,” said Airtel CEO Prasanta Das Sarma.
Airtel hopes the cheaper tariffs will help grow and defend its market share in a business segment dominated by Safaricom.
Safaricom charges Sh4 a minute to call within and outside its network between 8 a.m. and 10 p.m. and Sh2 a minute for rest of the hours.
Rivals have complained that Safaricom’s dominance stifles competition. Safaricom has dismissed accusations it hampers competition, saying it does not abuse its dominance.